What We Do
Our expertise is creating an elegantly designed website that functions well. But much more than that, we also specialize in all aspects of web development including graphic design for logos and banners, copywriting, online marketing and more.
Trust in our years of experience to deliver the best possible output for your online presence. Whether you’re looking to create a retail store, an informational site or a corporate website, we have experts on stand-by to help meet your needs.
Complementary to that is our strong online marketing capability. We can help you develop strategies and execute on search marketing activities to help you rank better for your target keywords and in paid channels. Making your website more visible to your intended audience.
Web Design & Development
An effective website is one that captures the attention of your target market and drives them to convert. Cowbell Creatives does exactly this. Whether it’s an ecommerce site, a landing page, a virtual catalogue or anything under the sun, we have you covered. We will work with you to create a site that truly communicates what your brand is all about. We consider all the best practices that your customers are expecting – clean and user-friendly design, smart navigation, intuitive usability, browser compatibility and more.
Flash and Video Development
Add a little life to your websites with Flash animation or a video. Whether it’s for a demo of your service or to give your viewers more insight on what your company is about, Flash animation and videos are a great way to engage your audience.
Animation can be used in a number of ways. First, it is a good tool for enhancing your website. You can use simple flash elements to highlight some items about your website, ideally using it in your header. You can also use flash or video for banner within your own website or as part of your advertising creative. And last, but certainly not the least, you could use flash animation on your whole website. A full Flash site encourages more interaction from users.
At Cowbell Creatives, we have expert Flash animators and video production teams that help us throughout the entire process from conceptualizing the story board to designing all the elements to be used in Flash, right down to actual animation and coding. We can work with you to make a more impressive site that converts.
Landing Pages
When designing a campaign for ads or banners, the best way to convert visitors from paid channels is by having a well-designed landing page. This is where your visitor should end up once they click on your advertisement, an email link or a promotional URL.
Web searchers today spend very little time going over all the details of your content. It would be best to present this in a clean, precise manner. You only have a few seconds to attract their attention, so use it well. Landing pages are structured to capture attention and to retain it with short, relevant copy that speaks directly of the benefits of the product or service.
The landing pages we design for our clients are created with this philosophy. The copywriting is direct to the point and entices the visitor to complete a particular action. Conversions define the success of a Cowbell Landing Page.
Full Website
An effective website delivers on an action. It should capture the attention of your target audience, keep them on the page long enough to realize the importance of what they are reading and finally drive them into a conversion funnel.
Cowbell Creatives has mastered the architectural functions of a website. We’ve done countless research on the ways to improve conversion. As such, we have come up with our own best practices that are backed by practical data.
When we create a full website, it is enabled with the latest technologies and is optimized to perform faster and better than most templates. While we value the speed and usability of the full websites we have developed, nothing compares to the branding that we add to the mix. We ensure that your brand stands out and is recognized as a professional, reliable company to work with through a website that echoes these very principles.
Graphic Design
Our graphic design team at Cowbell Creatives have experience in both print and web media, giving them that unique crossover ability to advertise to different target audiences. Banners and logos created by our team of experts always look modern and professional.
Logos
In the world of the web as well as in other forms of media, logos play a vital role to pushing a brand to succeed. A logo is a graphical representation of what the company is about. It should speak to what a company does and it should be simple, yet sophisticated.
This is used in so many places other than the web. You’ll see it in business cards, in signages, in brochures and other marketing collateral, in your office stationery, in email headers and more. Do not discount the power of the logo. Major corporations around the world actually spend millions on getting one designed specifically for them. In the absence of any text, this should stand out and should be easily associated with the brand.
Interactions of your intended audience with your logo will be numerous – from the daily visitors to your site to the impressions you get in all your offpage initiatives. As such, they will remember it for that reason alone.
We can provide you with a professionally designed logo that is unique to your website, is aligned with your branding requirements and can make an impact on your audience.
Banners
There is much use for banners on the web. Unlike its traditional counterpart, web banners receive much more mileage in terms of placement. A lot of companies have explored banner advertising in related websites or popular online channels. Aside from the impressions that you could be getting by the thousands, you can also turn a significant portion into clickthroughs with a well-designed banner.
Aside from their advertising use, banners are also nifty for directing the attention of your visitors to a particular place within your website. Use it to lure visitors into finding out more about your promotions and packages. You can also experiment with banners to put the spotlight on products that deserve a little more attention, for instance those that are high-ticket items or that need to move fast.
Banners used in the header part of a website can make it more cohesive. It can be used to convey what the site is about without saying much. With that, it serves a branding purpose as well. With the right amount of direction and good content, we can help you create the banners that serve your needs.
Copywriting
Convey your message in a straightforward, yet exciting way. We combine practical business writing with a dash of creativity to create website content that speaks to your audience. Cowbell Creatives has the ability to go from fun and friendly to business copywriting. Having fresh, up-to-date content also makes your website more attractive to search engines, increasing your online visibility. We also specialize in SEO copywriting to help you rank better for your target keywords.
SEO Content
Search Engine Optimizaton (SEO) helps you rank higher in search engines for targeted keywords and delivers a substantial amount of traffic to your website. There are many components of SEO that can help you achieve this, but none quite as effective as creating targeted or SEO content. Blending keywords within your website’s copy makes it seem more natural and can be read easily by your end-user, and not just the search engine bots or spiders.
If you already have the target keywords, Cowbell Creatives can create the enhanced content for your site. This can have an impact to your websites page rank to help you show up higher in the organic search engine results for those keywords. This, in turn can increase your website’s traffic and attract targeted visitors.
When it comes to SEO copywriting, we have a team of experts who don’t just focus on stuffing the existing copy with keywords, but rather integrating it seamlessly within the content. Even better, our writers specialize in creating well-written content that is both easy to read and is compelling enough to highlight your unique selling propositions. Take advantage of our expertise to boost both your visitors and your conversions.
Press Release Creation
A Press Release (PR), also known as a news release, a media release or a press statement, is a piece of content used for announcing something newsworthy about the company. It is among the most effective content marketing tactics out there. Traditionally, a press release is sent out to media outlets via a newswire for republishing to newspapers, magazines, journals and other relevant media (which are picked up by the said channels at their discretion). Press releases were also used as story leads by these media groups, which may lead to an interview or a longer article about the news item.
To some extent the online version of a press release still serves this purpose. But more than that, online press releases can now be accessed by the end-consumer with the advent of RSS feed aggregators and news websites that publish real-time. Press Releases also impact the ranking of a website in the search engines; as a general rule, the more news items are released by a company the better it ranks.
Cowbell Creatives can compose your 200-300 press release with the industry-accepted format. Aside from writing the piece, we can also help you distribute it to free online press release submission channels as well as give you recommendations on paid channels to subscribe to.
Article Writing
Article Marketing is a form of online link building and traffic generation initiative that uses content to influence potential guests to visit a website. Unlike a Press Release, an article can have a more casual tone and can be about anything from product usage tips to information on something’s history.
Whether you use it for articles directly located on your site or you distribute it to online channels, having useful information generated by your company will be seen in a positive light by your end consumer. You are providing them we free information that they may use to sway their purchasing decision and professionally written content makes you look more credible as a website.
Cowbell Creatives can help you write 800 to 1,000-word articles on anything under the sun. We also provide a service that distributes this content to free article submission sites.
Online Marketing
Today’s consumers are internet savvy and rely heavily on search for their purchasing and product research needs. As such, being in the right place at the right time is essential to your business. Our online marketing team can get you in front of your audience when they are ready to make that purchasing, keeping you top of mind for all their buying needs. Whether it be in their email inbox, in online directories, in the results pages for search engines like Google, Yahoo or Bing, in social networks like Facebook, Multiply and Twitter or in other paid channels, we can help create and execute on strategies that bring you to the top.
Email Marketing
Email marketing is one of the most powerful forms of marketing used today, if used effectively. It offers immediate, highly measureable results, enables advanced segmentation and personalization and has a high return on investment.
It can be used as a lead generating activity or as a channel to constantly communicated and engage your consumers to encourage return visits to your website. There are also several types of email marketing campaigns, among them newsletters, online brochures, ecards and promotional emails.
Cowbell Creatives can work with you in creating email campaigns that communicate what you want your customers. If you have an existing opt-in list, we can create CAN-SPAM compliant html and text emails for deployment. We can also make recommendations on both paid and free software to use for deploying your emails and tracking the results. If you already have an existing campaign, we can help you improve your open rates and clickthroughs by auditing your email template and suggesting ways to improve both layout and content. Finally, if you have yet to explore the world of email marketing, we can do a consultation on how to get people to opt-in for your email campaigns.
Link Building
The primary objective of this initiative is to get quality traffic through links from relevant sites, generic directories, niche-focused directories and vertical search engines. This is one of the most significant facets of search engine optimization.
It increases the awareness, visibility and credibility of the site. Directories function as an authority site that could help increase the Search Engine Results Page ranking of a Hotel Website included there. Experts recommend that this step be performed before all other work to start getting rankings right away.
At Cowbell Creatives, we have expert link builders who dedicate their time focusing on just this aspect of search engine optimization. We have thousands of live, high-ranking directories in our list of submission sites which we clean up on a continuous basis. We select sites relevant to your website to help improve the number of relevant backlinks pointing to your site.
Search Engine Optimization
Search Engine Optimization or SEO is the process of purposely increasing the amount of traffic to a website by ranking high in the search engine results pages. Search is the second most popular activity online and it is usually done using the big three: Google, Yahoo and Bing (formerly MSN).
These search engines send out crawlers or spiders or bots that crawl the content of your webpages using a highly guarded algorithm. No SEO can truly claim that he or she knows how these search engines work, but with the right research, a collection of best practices and a strategic mindset, there are ways to find yourself on the top of those results pages.
We offer a service that covers the full range of search engine optimization including keyword research, onpage optimization, link building and other offpage tactics. We work with you to ensure that we are target keywords relevant to your industry.
Our SEO team have years of experience in this field, yet are constantly updated on the changes that affect a site’s ability to rank. As such, we only deliver the latest tactics to help you succeed in your endeavors.
Paid Online Campaigns
If you have the budget for online advertising, we can professionally manage your campaigns to help you maximize it for higher profits.
Pay Per Click
Pay Per Click or PPC is a paid form of advertising on Google, Yahoo or Bing. The advertisements are text ads placed adjacent to the search results (either on the right most side or on top of the organic results). When a person clicks on the advertisement, the advertiser is charged a small amount.
The pricing comes in the form of bids. Advertisers pay a particular rate for each click the ad receives. This may vary depending on the popularity and the search volume for the target keywords.
PPC advertising is one of the most affordable, yet effective forms of paid online advertisements to get you good quality visitors. Search engines offer different settings for Pay Per Click campaigns. The search network (search results from websits like www.google.com) is the most popular and helps advertisers engage and audience that is actively searching for their brand, category or product/service. The content network, on the other hand, send the advertisement to affiliate sites such as content publishers, new sites and more. It lets the advertiser engage users when they are interested in a product and are reading content related to the advertiser’s brand, product/service or category. Then finally, there’s site targeting where an advertiser can choose to bid on displays in popular websites, engage the users as they visit sites about their affinities.
Cowbell Creatives can help you manage your PPC campaigns with our years of experience in running these at a professional capacity.
Banner Advertising
Banners are graphic products that can be used in a very versatile manner. It can be used in your own online store to direct your visitors to a specific area in your site, to highlight a promotion or a product. You can use it as a link building tactic in your forum signatures. You can distribute it to your affiliates for display on their site.
But among the most effective ways to use a banner is for banner advertising. Some websites allow you to post your banner in portions of their site for free. Then, there are those that will show your banner for X number of days or a particular number of impressions in prime areas of their high traffic site. Even search networks like Google allow advertising with banners that go into their content network.
Cowbell Creatives can help you with your banner advertising needs. We can help you create the creative with your guidance and suggest places where to post these given your niche and your budget.
Affiliate Marketing
Affiliate marketing can result in an additional channel that effectively and efficiently reach more customers via the pay-per-performance strategy. According to marketing analyst group Forrester and Shop.org, two-thirds of the top 400 online retailers run at least one form of affiliate program. And about 98% of those that participate in an affiliate marketing program rate it as “effective” or “very effective.”
Affiliate marketing can mean a solid return on investment. Your affiliates act as a global sales force working on your behalf for a small portion of your profits. It also has brand-building benefits. Your affiliates can place the brand in front of thousands of consumers via links, banners, logos and more in quality sites.
Affiliates work on a commission basis and only earn their percentage when the set performance goal is met. For instance, if you’re in retail, the need to be able to complete a successful sale before the affiliate commission is paid out.
Cowbell Creatives has a team of experience affiliate marketers that can help you set-up your affiliate program and manage it to successfully increase your profits.
eCommerce
Selling online has been a lucrative business for many merchants – some just starting to discover the wonder of retail, others already selling for years in brick-and-mortar stores. Take advantage of the opportunity to exponentially expand your reach and target your audience anywhere in the world, at anytime. We can help you set-up an fully functional online store including the domain, hosting, a high converting retail template, an inventory management back-end and even products to sell right away.
